Privacy Policy

Last updated: 15 November 2026

1. Who we are

This website (arkergrowth.com) is run by Arker Growth, a business owned and run by Tristan Arendse (a sole proprietor, trading as Arker Growth), based in Cape Town, South Africa.

Under POPIA, Arker Growth is the "responsible party" for your personal information. Our Information Officer is Tristan Arendse, contactable at tristan@arkergrowth.com.

2. What information we collect

When you request a free audit, you give us:

• your name
• your business name
• your email address
• the area you serve
• your main service
• optionally, a link to your Google Business Profile and your website address

When you email us, we receive your email address and whatever you include in your message.

When you book a call through our Google Calendar booking page, we receive your name, email address, the time you choose and anything you add in the booking notes.

When you visit the website, we use Google Analytics to understand how people use the site (see section 7). This collects information such as pages visited, approximate location (city/country), device and browser type. It does not tell us who you are.

We do not ask for, and don't want, sensitive information such as ID numbers, health information or banking details through this website.

3. Why we use it

We use your information to:

• prepare and send your free audit report
• reply to your messages
• arrange and hold the calls you book
• follow up about your audit, if you'd like help with the fixes
• understand how visitors use the website, so we can improve it

We will not sell your information, and we won't add you to a mailing list unless you ask to be added.

4. Our legal basis

• Consent: you tick the consent box on the audit form.
• Taking steps you asked for: preparing the audit you requested.
• Consent (analytics): Google Analytics only runs if you click "Accept" on the cookie banner (see section 7).
• Legitimate interest: replying to messages you send us.

You can withdraw your consent at any time by emailing tristan@arkergrowth.com.

5. Who we share it with

We only share your information with service providers we need to run the business. They may only use it to provide their service to us:

• Google Workspace: our email, file storage, and Google Calendar and Google Meet for booking and holding calls
• Google Analytics: website statistics
• Netlify: hosts the website and receives audit form submissions

We'll also share information if the law requires it.

6. Information sent outside South Africa

Google and Netlify store information on servers outside South Africa. Both are bound by data processing terms that commit them to protecting personal information and to only using it to provide their service to us:

• Google Workspace: theCloud Data Processing Addendum
• Google Analytics: theGoogle Ads Data Processing Terms
• Netlify: its Data Processing Agreement

We believe these protect your information to a standard comparable to POPIA.

7. Cookies and analytics

Cookies are small files your browser stores when you visit a website.

• Google Analytics cookies count visits and show how people use the site. They are only set if you click "Accept" on the cookie banner. If you decline, or don't choose, Google Analytics doesn't load at all.
• Your choice is remembered in your browser's storage (not a cookie), so we don't ask on every visit.

You can change your mind at any time with the "Cookie settings" link at the bottom of every page. You can also block or delete cookies in your browser settings.

8. How long we keep it

• Audit requests from people who don't become clients: deleted after 6 months.
• Clients: kept for as long as we work together. Business and tax records (such as invoices) are then kept for 5 years, as South African tax law requires, and deleted after that.
• Analytics data: detailed Google Analytics data is kept for 14 months, then deleted automatically.

9. How we protect it

We take reasonable steps to keep your information safe, including secure, password-protected accounts with two-step verification, and only keeping what we need.

10. Your rights

You have the right to:

• ask what personal information we hold about you
• ask us to correct or delete it
• object to us using it
• withdraw your consent

Email tristan@arkergrowth.com. We'll reply within 30 days.

Complaints: If you're unhappy with how we've handled your information, please tell us first. You also have the right to complain to South Africa's Information Regulator (how to lodge a complaint,enquiries@inforegulator.org.za). If you're in the EU or UK, you can complain to your local data protection authority.

11. Children

This website is for businesses. We don't knowingly collect information from anyone under 18.

12. Changes to this policy

We may update this policy. The "last updated" date at the top shows when it last changed.

13. Contact

Arker Growth · Cape Town, South Africa · tristan@arkergrowth.com