Meta Ads

Reach local customers on Facebook and Instagram before they start searching

People don't go on Facebook or Instagram to look for a plumber or a dentist. They scroll. The right ad gets them to stop, notice you, and remember you when they need you.

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Free review of your Google profile and website. Written report within 2 business days.

The problem

When Facebook ads "don't work", it's usually the ad, not Facebook

Most business owners who say Facebook ads don't work tried the same thing: they pressed "Boost post", spent a few hundred rand, got a handful of likes, and no customers.

That's not a fair test. Boosting a post isn't a campaign. Ads that bring in customers need three things:

  • The right people. Shown to locals who could actually become customers.
  • A reason to stop scrolling. An image or short video that catches the eye.
  • A clear offer. Something worth acting on, and an easy way to do it.
Which one?

Google catches people searching. Meta reaches people who aren't yet.

Google Ads
Meta Ads
Shows up when someone searches for your service
Shows up while someone scrolls Facebook or Instagram
Best for urgent needs: "emergency electrician"
Best for building awareness, offers and repeat customers
People already want what you sell
People discover you before they need you

They're different tools, and many local businesses do best with both. Learn about Google Ads →

What's included

Ads people stop for, and act on

  1. Audiences

    Showing your ads to the right people in the right area.

  2. Ads and offers

    Images, short videos and wording that make people stop, plus an offer worth acting on.

  3. Testing

    Trying different versions and keeping the ones that work.

  4. Tracking

    Setting up the Meta Pixel (a small piece of tracking code on your website) so we can see which ads bring in enquiries.

Plus a monthly update in plain English: what you spent, what you got, what's next.

Done for you

I do the work. You run your business.

Done for you

I set up and run everything: audiences, ads, testing and tracking, with a plain-English update every month.

You focus on running your business. I take care of the marketing.

Ad budget: your ad budget is paid directly to Meta, separate from my fee.

We'll agree a sensible budget for your area and goals on the call, so you don't spend more than you need to.

Pricing depends on your business and goals. We'll talk numbers after your free audit. Month-to-month, cancel anytime.

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FAQ

Questions people ask

Is Meta better than Google Ads?

Neither is better. They do different jobs. Google is for people searching right now. Meta is for reaching people before they search. I'll tell you honestly which makes sense for you.

Who makes the images and videos?

You supply the photos and videos of your business and work. I turn them into ads and handle everything else: the wording, the audience, testing and tracking.

Who owns the ad account?

You do. Always. If we ever stop working together, you keep everything.

Do I need a long contract?

No. Month-to-month, cancel anytime.

Find out what's holding you back online

Get a free written review of your Google Business Profile and website within 2 business days. No obligation.

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